Your leads are being
ignored. You just
can't see it.
LeadLook automatically tracks every email your salespeople send to leads in Outlook, and logs it to your CRM in real time. No manual logging. No behavior change. Full visibility.
| Lead | Salesperson | Waiting | Status |
|---|---|---|---|
| Maria Lindqvist | Erik S. | 62h | Overdue |
| Johan Bergström | Sara K. | 31h | Warning |
| Anna Karlsson | Erik S. | 4h | Active |
1 week of LeadLook
Smart365
Your CRM tracks everything
except what actually matters
Leads come in from your website, ads, partner portals, and CRM. Then your salespeople open Outlook, and your visibility ends. What happens next is invisible.
Leads go dark after assignment
You know a lead was assigned. You have no idea if it was ever contacted, when, or by whom.
CRM data is manually entered, or not at all
Salespeople forget to log calls and emails. Your pipeline reports are based on incomplete, stale data.
Slow response is killing conversion
Research shows leads contacted within 1 hour are 7× more likely to convert than those contacted after 24 hours. But you can't fix what you can't see.
Live in 10 minutes.
No IT project required.
No Exchange configuration. No Azure Portal. No PowerShell. One admin click in Microsoft's standard OAuth dialog, and LeadLook handles the rest automatically.
Connect Microsoft 365
One OAuth flow. Your IT admin clicks Approve in Microsoft's standard screen. Done in 2 minutes.
Connect your CRM
Connect HubSpot or Salesforce. Select which lead list LeadLook should match against.
Select salespeople
Check the boxes next to the salespeople you want to track. LeadLook sets up monitoring automatically.
Go live
Dashboard activates immediately. Your salespeople don't change anything about how they work.
Everything you need to
close the follow-up gap
LeadLook gives sales managers real-time visibility into lead response activity, without adding any work for salespeople.
Automatic email capture
Every outbound email to a lead is captured the moment it's sent from Outlook. No logging, no integration, no action required from the salesperson.
Response time tracking
See exactly how long each lead waited before being contacted, per salesperson, per lead category, per time period.
Unanswered lead alerts
In-app banner and daily email digest surface every lead that hasn't received a reply. Set custom thresholds per lead category.
Salesperson performance dashboard
Color-coded reply rates, response times, and lead coverage per salesperson. Sort, compare, and coach from one screen.
Direct CRM & Outlook links
One click to open any unanswered lead in your CRM or open a pre-addressed draft in Outlook. Act immediately, from inside LeadLook.
GDPR by design
LeadLook only stores metadata, sender, recipient, timestamp, subject. Email content is never read or saved. AES-256 encryption at rest.
Ten outputs. Zero extra work
for your sales team.
LeadLook delivers a full suite of dashboards, reports, alerts, and CRM updates, automatically, from the moment you connect.
Overview Dashboard
Your command center. Real-time KPIs, response time distribution, and lead category breakdown, all on one screen, always up to date.
- Leads in / Reply rate / Avg response / Unanswered count
- Bar chart: <1h / 1-4h / 4-24h / >24h response windows
- Conversion insight: response speed vs. close rate
- Filter by period (7d / 30d / 90d) and lead category
Salesperson Performance
A ranked view of every salesperson being tracked. Color-coded by reply rate so you can see at a glance who's performing and who needs coaching.
- Assigned leads, replied, unanswered, reply rate, avg response time
- Green / yellow / red progress bars per person
- Sortable by any column, fastest, highest volume, most gaps
- Drill down into any salesperson's individual activity
| Salesperson | Leads | Replied | Avg |
|---|---|---|---|
| Sara Karlsson | 22 | 20 | 1.8h |
| Erik Sundström | 18 | 14 | 3.1h |
| Johan Berg | 25 | 15 | 6.4h |
| Anna Lindgren | 19 | 9 | 11.2h |
Unanswered Leads List
A full, live list of every lead waiting for a reply, sorted by urgency, color-coded by wait time, with one-click actions to follow up immediately.
- Red = waiting >48h · Yellow = 24-48h · White = <24h
- "Open in CRM", direct link to contact record
- "Send email", opens pre-addressed Outlook draft
- Search, filter, and sort by any column
| Lead | Category | Waiting | Action |
|---|---|---|---|
| Maria Lindqvist | Inbound Web | 62h | Overdue |
| Johan Bergström | Premium Lead | 31h | Warning |
| Lena Svensson | Partner Ref. | 18h | Active |
| Anders Holm | Inbound Web | 4h | Active |
Daily Morning Digest
Delivered at 08:00 every morning. Everything you need to know before your first team interaction, reply rate, unanswered leads, and salesperson snapshots.
- Yesterday's reply rate, leads in, avg response time
- Top unanswered leads with hours waiting and assigned salesperson
- Per-salesperson activity summary from the previous day
- One-click button to open the full dashboard
In-App Alert Banner
A persistent red banner appears at the top of the dashboard the moment your threshold is crossed. Impossible to miss, and one click to act on it.
- Triggers at your configured threshold (default: 48h)
- Configurable per lead category, Premium leads alert instantly
- Dismissible per session, re-appears if condition persists
- Click to go directly to the filtered unanswered list
Salesperson Reminder
When a lead assigned to a specific salesperson hasn't been replied to, LeadLook sends them a direct reminder, no manager intervention needed.
- Sent automatically when the configured threshold is reached
- Includes lead name, wait time, category, and direct action links
- Creates self-service accountability without micromanagement
- Configurable per lead category and threshold
Slack Notification
Real-time alerts delivered to a Slack channel the moment a lead crosses your threshold. Your team sees it where they already work.
- Configurable channel and threshold per lead category
- Includes lead name, wait time, assigned salesperson
- Action buttons: Open in CRM, Reassign lead
- Option to DM the responsible salesperson directly
Lead created: 19 May 04:10 · Email: j.bergstrom@firma.se
CRM Contact Auto-Update
Every time a salesperson emails a lead, LeadLook writes the activity back to the CRM contact record automatically. No manual logging, ever.
last_salesperson_contact, date & time of most recent emailfirst_salesperson_contact, set once, never overwrittenassigned_salesperson, who sent the last replytotal_reply_count, running total of all emails sent
Activity Log
A complete, timestamped record of every captured email event. Searchable, filterable, and drillable, per salesperson or per contact.
- Timestamp, salesperson, subject line, and match status per event
- Time elapsed since lead creation at point of first reply
- Filter by date range, salesperson, category, and match status
- Foundation for CSV export in Phase 2
PDF / CSV Export
One click to export any view or date range as a polished PDF report or raw CSV for Excel. Built for management presentations and board updates.
- PDF: formatted report with KPI cards, charts, and lead lists
- CSV: raw data for Power BI, Excel, or your own analysis
- Any date range, 7 days to full history
- Branded with your company name and logo
Sales managers finally
know what's happening
"We had no idea 30% of our inbound leads were going unanswered. Within a week of using LeadLook, our reply rate went from 58% to 81%."
"Setup took 8 minutes. Our salespeople didn't change anything about how they work. The dashboard just started showing us what was actually happening."
"The morning digest is the first thing I read every day. I walk into every team meeting knowing exactly who needs to follow up and how long they've been waiting."
Simple, transparent pricing
14-day free trial on all plans. No credit card required.
- Up to 3 salespeople
- 1 CRM lead list
- 90 days of history
- Full dashboard, all 3 tabs
- In-app alerts
- Up to 10 salespeople
- 5 CRM lead lists
- 12 months of history
- Daily email digest
- Salesperson reminder emails
- Team member access
- Unlimited salespeople
- Unlimited lead lists
- Full history
- Slack integration
- API access
- PDF/CSV report export
- Priority support
Frequently asked
Start knowing what's
happening with your leads
Set up in 10 minutes. No credit card. No IT project. See your first unanswered leads within the hour.